Nigel Franklyn talks to Spa Opportunities about the individual character of each spa.

It’s time to embrace an approach and design that’s more organic to the surroundings and culture of each spa, says Nigel Franklyn, aka The Spa Whisperer.

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In an exclusive Thought Leader column for Spa Opportunities, Franklyn talks about how rituals can be a great way to define the individual character of each spa.